Privacy Policy
Effective Date: June 26, 2026
1. Introduction and Company Information
This Privacy Policy explains how NorthBridge Retention Marketing collects, uses, discloses, stores, and protects personal information in connection with its retention-marketing services and related business operations. NorthBridge Retention Marketing is committed to handling personal information in a manner that is consistent with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, provincial privacy legislation.
NorthBridge Retention Marketing
1200 Bay Street, Toronto, ON M5R 2A5, Canada
Email: [email protected]
Phone: +1 (416) 782-5946
This Privacy Policy applies to personal information collected through our websites, landing pages, email communications, advertising and marketing campaigns, customer relationship management activities, and any other interactions with us in the course of providing retention-marketing services.
2. Data Collection and Processing
NorthBridge Retention Marketing may collect and process the following categories of personal information, depending on your interactions with us:
- Identification and contact information: name, email address, phone number, mailing address, company name, job title, and other contact details.
- Communication data: messages, inquiries, feedback, support requests, and records of correspondence.
- Marketing and engagement data: preferences, campaign responses, email open and click activity, website interactions, conversion events, and other engagement metrics.
- Technical data: IP address, browser type, device identifiers, operating system, referral source, pages visited, timestamps, and cookie or similar tracking data.
- Business and service data: information provided in connection with retention-marketing services, customer segmentation, audience lists, campaign performance, and related analytics.
- Payment and billing data: where applicable, invoicing details and payment-related information necessary to process transactions.
We generally collect personal information directly from individuals, from clients who provide information to us for marketing services, from website and email interactions, and from service providers or analytics tools acting on our behalf. We may also receive information from publicly available sources or from third parties where permitted by law.
We process personal information using both automated and manual methods, including for campaign management, audience segmentation, personalization, analytics, reporting, compliance, and service delivery.
3. Purpose of Data Processing
NorthBridge Retention Marketing processes personal information for the following purposes:
- To provide and manage our retention-marketing services;
- To communicate with prospective and existing clients, customers, and business contacts;
- To personalize marketing communications and improve campaign relevance;
- To analyze engagement, measure campaign performance, and improve our services;
- To maintain records, manage accounts, and fulfill contractual obligations;
- To respond to inquiries, support requests, and feedback;
- To detect, prevent, and investigate fraud, misuse, security incidents, and other unlawful activity;
- To comply with legal, regulatory, tax, and accounting obligations;
- To enforce our agreements and protect our rights, property, and safety, and those of others;
- To carry out internal business operations, including reporting, auditing, and service improvement.
We will not use personal information for purposes that are incompatible with those described in this Privacy Policy unless we obtain consent or are otherwise permitted or required by law.
4. Legal Basis for Processing
Under Canadian privacy law, we generally rely on one or more of the following grounds to process personal information:
- Consent: where you have given express or implied consent for a specific purpose, including receiving certain marketing communications where required by law.
- Contractual necessity: where processing is necessary to enter into, perform, or manage a contract or service relationship.
- Legitimate business purposes: where processing is reasonable for business operations, provided it is appropriate in the circumstances and does not override your rights and interests.
- Legal obligation: where processing is required to comply with applicable laws, regulations, court orders, or lawful requests from authorities.
Where consent is the basis for processing, you may withdraw that consent at any time, subject to legal or contractual restrictions and reasonable notice.
5. Data Sharing and Third Parties
NorthBridge Retention Marketing may share personal information with third parties only as necessary and in accordance with applicable law. These third parties may include:
- Service providers: hosting providers, email delivery services, analytics providers, CRM platforms, payment processors, customer support tools, and IT/security vendors.
- Business partners and clients: where necessary to deliver retention-marketing services or fulfill client instructions.
- Professional advisors: lawyers, accountants, auditors, insurers, and consultants.
- Authorities and regulators: where disclosure is required or permitted by law, including in response to lawful requests.
- Successors in interest: in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar corporate transaction.
We require third parties that process personal information on our behalf to protect it appropriately and to use it only for authorized purposes. However, where third parties process personal information as independent controllers, their own privacy practices will apply.
6. Data Transfer to Third Countries
Personal information may be stored, processed, or accessed outside Canada, including in the United States or other jurisdictions where our service providers or business partners operate. As a result, personal information may be subject to the laws of those jurisdictions and may be accessible to courts, law enforcement, or regulatory authorities in those countries.
Where personal information is transferred outside Canada, NorthBridge Retention Marketing takes reasonable steps to ensure that appropriate contractual, technical, and organizational safeguards are in place to protect the information in accordance with applicable Canadian privacy requirements.
7. Storage Duration
NorthBridge Retention Marketing retains personal information only as long as necessary to fulfill the purposes for which it was collected, to comply with legal and regulatory requirements, to resolve disputes, to enforce agreements, and to maintain business records.
Retention periods vary depending on the nature of the information and the purpose of processing. When personal information is no longer required, we will securely delete, destroy, anonymize, or de-identify it in accordance with our retention practices and applicable law.
8. User Rights
Subject to applicable law, you may have the following rights regarding your personal information:
- Access: to request confirmation of whether we hold personal information about you and to obtain access to that information.
- Rectification: to request correction of inaccurate, incomplete, or outdated personal information.
- Erasure: to request deletion of personal information in certain circumstances, subject to legal and contractual retention obligations.
- Restriction: to request that we limit the processing of your personal information in certain situations.
- Data portability: to request a copy of certain personal information in a structured and commonly used format, where applicable.
- Objection: to object to certain processing activities, including direct marketing where applicable.
To exercise any of these rights, please contact us using the details in the Contact Information section below. We may need to verify your identity before responding to your request. We will respond within a reasonable time and in accordance with applicable legal requirements.
9. Withdrawal of Consent
Where we rely on your consent to process personal information, you may withdraw that consent at any time by contacting us or by using available unsubscribe or preference-management options in our communications. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.
Please note that withdrawing consent may limit our ability to provide certain services, communications, or features. In some cases, we may still be permitted or required to retain or process certain information under applicable law.
10. Right to Complain
If you have concerns about our privacy practices or the handling of your personal information, we encourage you to contact us first so that we may attempt to resolve the matter directly.
You may also have the right to file a complaint with the appropriate privacy regulator in Canada, including the Office of the Privacy Commissioner of Canada, or with a provincial privacy authority where applicable.
11. Data Security
NorthBridge Retention Marketing uses reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification. These measures may include access controls, encryption, secure storage, staff training, monitoring, and vendor oversight.
Although we take appropriate steps to protect personal information, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security, but we continuously work to improve our safeguards and incident response procedures.
12. Contact Information
If you have questions, requests, or concerns regarding this Privacy Policy or our handling of personal information, please contact:
NorthBridge Retention Marketing
1200 Bay Street, Toronto, ON M5R 2A5, Canada
Email: [email protected]
Phone: +1 (416) 782-5946
13. Changes to Privacy Policy
NorthBridge Retention Marketing may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will take reasonable steps to notify you, such as by posting the updated policy on our website or by other appropriate means.
The revised Privacy Policy will be effective on the date indicated at the top of the policy unless otherwise stated. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.